goodbye

It has been the best and the worst of times for us in the last 5 years since we started Tasha & Girl. It is time we took a break. It has been a tough couple of years with many ups and downs. This is our big goodbye-for-now post.

We will be gone for a while. We have no clue if or when we may come back, and most likely we will not be wearing work pants anytime soon.

We started from a tiny kitchen with Tasha wanting to gift something personal and handmade to friends and like anything three people from the 80s with no big plans and a pot full of the most delicious spreads in the world would do, we asked ourselves if we could do this for a living.

Well, after 5 years of relentless pursuit of an answer to that question, we can safely say: No. We can’t. Someone else may be able to, but we definitely are not those who can do this for a living.

You see, this business of FMCG requires more than hard work and good intentions, even if one has a kickass product and a well-loved brand. It requires patience and deep pockets. And patience requires deeper pockets. So, given the depth of our pockets and our inability to dig further without literally tearing the bottom out, we thought it might be better to accept reality and see the last 5 years as an exciting time of fast-tracked learning about how, despite having the love of thousands, what one actually needs to survive is the money of millions! We could not find it. And so, here we are, writing our Sayonara post.

For now, Tasha has taken up leadership and executive coaching, taking on a few select clients in and outside Pune, and is learning to enjoy the success and recognition it has brought with it, even if she’d have been happier if that came through Tasha & Girl’s delicious spreads. One takes what one gets. And works with it.

Kedar is back to consulting, teaching, and writing. And helping startups from the lessons he has learnt in his 32-year-long career in entrepreneurship.

Karthik, who was always based in Bengaluru, now has moved into doing things only he can sometimes explain. Just know that it involves research, design, and a whole lot of solid waste. If you ask him to describe what he does, you will make an enemy of him.

And for the girl? Well, nothing’s really changed for her. She still gets the spreads we make and hopefully will for as long as we make them in our kitchens.

So, this is the final goodbye. Not fully. But definitely.

We still believe this is a good thing to have existed and should exist. We just know we aren’t the ones to run it like a business. The company is going to continue to be around, and we might post stuff every once in a while we think of a bad joke to share.

But that is that. For now. So long, and thanks for all the sweet love. We leave you with lines from our new favourite song, and hope it brings to you what the spreads used to.

Do not let this thing you got go to waste
Do not let your heart be dismayed
It's here by some random disclosure of grace
From some vascular, great thing
Let your life grow strong and sweet to the taste
'Cause the odds are completely insane
Do not let your spirit wane